Armani Exchange
& SmileyWorld®
The smiley, the most popular and famous emoticon of all time, turns 50. To celebrate the birthday of the smiley face, Armani Exchange & SmileyWorld® are launching a special collaboration in honor of the iconic symbol of carefree moments and happiness. 
YOU SMILE!
The collection consists of clothing and accessories characterized by the presence of the famous smiley: in a minimalist version or as an all over print, the most popular yellow face on the web and beyond, brings a breath of irony and optimism to the whole look.
TO BE ALWAYS AT THE TOP
For those who are always in a good mood or for those looking for a boost of energy: the Armani Exchange & SmileyWorld® collection is designed to dress you from head to toe.
Blue, the classic color of the Armani world, is flanked by yellow that immediately recalls the aesthetic of the smiley.
From the trendy bomber jacket to stylish baseball hats, each piece of this collaboration conveys a pop and iconic style.
The smiley is presented in two versions that revisit one of the pop icons symbol of decades.
A more classic version sees the funny face next to the A|X logo; the other, more ironic, features the smile and glasses: a combo that recalls Mr. Armani.
The women's part, in addition to t-shirts, sweaters and accessories, is also completed by a sweatshirt dress: a combination of femininity and casual style, perfect for dressing day to night.
DISCOVER THE WOMEN'S COLLECTION
The men's selection is designed for those who enjoy good company, timeless trends, and those who surround themselves with positivity. Wear the collection as a total look or mix in your favorite A|X garments for an urban and friendly style.
DISCOVER THE MEN'S COLLECTION
The collaboration becomes an expression of positivity also towards the planet:
the garments and accessories of the collection are in fact made with an approach that is as sustainable as possible.
The fabrics and processes are in fact oriented towards a more responsible use of earthly resources and towards more sustainable processes.
